Antony Lo, also known as The Physio Detective, is a physiotherapist turned international educator. He started My PT Education to inspire and provide world class education to female Health and Fitness Professionals and the general public around the world.
Antony in-person courses has enjoyed much success over the years. However when COVID started, in-person courses were no longer possible and this significantly impacted sales for his business.
The campaign started early April 2020 during COVID where people became conscious about their spending. Given the high ticked priced course, running a normal paid campaign asking people to purchase would not cut it. We needed a strategy to capture prospects and nurture them.
Our strategy was to ‘give give and then ask’. We ran a free online and LIVE webinar that gave Antony’s audience real and tangible value. The free webinar and the content became the reason why they should join the funnel and listen to the sales message at the end. Post webinar, we set up a 5-step email follow up and organic social campaign to nurture our prospects to purchase.
Return on Investment
Registrations to the webinar over the campaign period of 2 weeks.
New email addresses added to the data base for future marketing
We may find the solution to the problem that’s been on your mind for months in a 10 minute call. In the scenario where we may not be a good fit, we will tell it to you straight and early because we respect your time.